Principal Expertise
For specific projects, we can rally dozens of experienced consultants.

Brian Mahony
CEO & Principal Consultant
Smart, collaborative, fun to work with, and super-connected...
Brian Mahony is CEO of Trender Research and President of the OTT Executive Community, where he leads a 50,000+ member executive-level community. Brian's skills include strategy, research, marketing/sales, film/TV content distribution, thought leadership, business development, interim management, and expert witness services for media & entertainment IP disputes. His 70+ clients and projects have included both start-ups and some of the biggest brands in the industry, including NBCUniversal, Amazon, Xumo, Amagi, Verizon, IMAX, GustoTV, Intl. Rugby, rlaxx TV, FreeCast, NeuLion, Omnicom, Intel, Level3, Synamedia, Recurly, Zixi, Vindicia, Siemens, Ericsson, Telestream, Tru Optik, Limelight, SeaChange, Intelsat, Endavo, GeoGuard, 24i, Neustar, Zype, Robosoft, Whip Media, Mediagenix, and Akamai. Brian has over 25 years of experience leading strategy, marketing, sales, business development, and product management teams. He has launched over 20 technology-based products or services, several of which have received “product of the year” awards by various media. Brian has contributed to the successful exit of three companies in his career: the IPO of video middleware provider Espial (on the TSX) where he was Vice President of Marketing, and the acquisitions of both Netcentrex (by Comverse) and Unisphere Networks (by Juniper Networks) where he was Vice President of Marketing and Director of Strategy and Business Development, respectively. Brian was named “The Decade's Top 100 Voices of IP Communications” by Internet Telephony and a finalist for "Best Marketing by a Private Company" by Light Reading. His web site projects have earned Webby Award and Summit Award honors, and he is an expert in Salesforce.com, social media, and digital marketing. He has been quoted in various media including The Los Angeles Times, The New York Times, Gizmodo, Light Reading, Telephony, and Telecommunications. Brian has also presented at major industry events including IBC, OTT Executive Summit, StreamTV, Digital Hollywood, CONNECTIONS, NECTA, IPTV World Forum, Internet Telephony, TelcoTV, FTTH Expo, VON, and SUPERCOMM. He is the host of "OTT Executive Podcast". Brian holds an MBA in marketing and business strategy from UNC-Chapel Hill, a BA in Philosophy from Boston College (Honors Program), and is Certified in Integrated Resource Management (CIRM) by APICS.